Korea Looks to Draw Indian Tourists

This just doesn’t make sense to me:

South Korea plans a ‘focused’ campaign, including special holiday packages, to woo the Indian traveller.

‘We are hoping for a five percent increase in the number of tourists from India this year,’ said Korea Tourism Organisation (KTO) chief Kim Jong-Min here Thursday.

Now why doesn’t this make sense you may ask?  Well this is why:

‘India is a significant market for South Korea. Considering the potential India has in the tourism sector, KTO aims to promote the destination among prospective travellers through focused and coordinated efforts,’ he said.

Citing survey reports saying that an average Indian traveller spends $300 on vacations, the KTO chief said, ‘South Korea has lots to offer at $1,500, including travel expenses.’

India, domestically has a much wider variety of pristine beaches and mountains than Korea for significantly cheaper prices so Korea’s natural beauty is not going to draw Indian tourists so what is the KTO counting on then to draw in those extra tourists? I think I have a feeling I know what it is.  I could be wrong though, and maybe all those Indian tourists are in fact just heading to Korea to see the wonders of Dokdo?

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