Hyundai Complains About "Invisible Barriers" in Japan

It is humorous to listen to Koreans complain about "invisible barriers" to their products:

Sales of Japanese cars in Korea are soaring, but Hyundai Motor isn’t doing nearly so well in its eighth year in Japan. The problem may be the high non-tariff barrier, a stumbling block for Korean automakers in Japan. The Korean government meanwhile does not discriminate against Japanese cars and Korean consumers are also generous towards their hefty price tags.

A Hyundai official in charge of vehicle shipments in Japan shared a recent bizarre episode. A Japanese customs official, detecting a tiny scratch on the windshield of a Hyundai car, demanded the company replace the windshields of all 500 cars that were going through customs at the time. The Hyundai official thought the request was preposterous but had no option but to do as told.

I have to wonder what American car manufacturers and beef producers are thinking reading these complaints?

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Dan85
Dan85
17 years ago

"The Korean government meanwhile does not discriminate against Japanese cars and Korean consumers are also generous towards their hefty price tags."

Does not discriminate? Hefty price tags?? Why are they hefty? *cough*

GI Korea
17 years ago

It is really amazing the mind block people have to have in order to write these articles.

theequalizer
theequalizer
17 years ago

That is not fair!!!! To assist our Korean brethren, I plan on going to BestBuy and increasing the brightness and contrast on every Samsung TV. Consumers will be impressed with the sharpness and clarity of Korean TVs and put the Japanese TV companies out of business!! It is only right that other countries give Korean products the same respect that their products receive in Korea. I don't discriminate between nationalities at the massage parlor. We should all do our part.

Hugh
Hugh
17 years ago

That Japanese customs guy has exactly the right idea. That is what America should have done to Hyundai Motors and Samsung electronics shipments the day after the Koreans stopped them all for a bone – found some defect and then put them all back on the boat back to Korea.

Koreans only respect strength. To be reasonable, or fair, is seen by them only as weakness.

Let another nation flex a muscle, though, and they bow down with all the practice of 5000 years of surrendering in their genes to know how.

Mike McStay
17 years ago

Is this a classic example of the pot calling the kettle "Black". The nerve of some of these people.

mcnut
mcnut
17 years ago

korean culture is based on hypocrisy none of this is surprising if you have lived here long enough

and definitely more so when dealing with foreigners

wangkon936
wangkon936
17 years ago

I'd have to say that Hyundai cars don't sell well in Japan because they are only 70% as good as Toyotas and only cost 10% less.

Samsung products actually do fairly well in Japan (considering). Samsung offers 90 to 110% of the performance of Japanese products for 90 to 110% of the price. So go figure.

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