Comparing Australian and Canadian Recruitment Ads

For anyone that has ever wondered how the Australian Defence Force recruits soldiers here is a television ad for you to ponder:

It is not bad, but it makes the ADF seem too much like the Peace Corps instead of being soldiers.  I think the ADF could learn something from the Canadian military where ads like this one have increased recruitment by 25%.  The Canadians were able to do this because instead of pandering to people who aren’t going to join the military anyway with the peacekeeping military nonsense, the Canadian military is actually targeting the demographic you want to join the military, people looking to fight. 

Is it any wonder why Canada recruitment numbers have increased while the ADF continues to face recruiting shortages?