Using Sex to Promote the Israeli Defence Force

I guess this is one way to promote your nation:

A friend has sent me an internet video clip, featuring some extremely attractive Israeli women on the beach.

Two young men are struggling with their emotions watching them. "Holy Jesus," they say, as one bikini-clad woman parades in front of them.

"Holy Mother of God" as another bends over to pick up a ball at their feet.  The payoff at the end of the clip? "Israel: No wonder they call it the Holy Land."

What do you think of when you think of Israel? Bombs and bullets or babes and bikinis? You may not have noticed but recently there’s been a concerted effort to sway you towards the latter.

The video is a viral ad. Not for television, but for people to pass round the internet – like my friend did to me. 

Keta Keta, a viral ad agency based in Tel Aviv made it for free. They say they wanted to beautify their country’s image. [Dominic Waghorn, SKY News]

You can view the video below:

What is especially interesting about this is that all of these girls recently completed their mandatory military service for the Israeli Defense Force. 

This video may not have been produced by the Israeli government but the government has learned that sex sells and has allowed former Israeli Defence Force women to appear in a Maxim magazine photo shoot:

It may be controversial but I’m willing to bet it will work.