“Creative Korea” Selected as the ROK’s New National Slogan

What is it with South Korea and horrible slogans?:

The government on Monday officially adopted “Creative Korea” as South Korea’s new national slogan and promote it internationally to highlight the importance the country places on fostering creativity.

The country had used “Dynamic Korea,” as its official slogan ahead of the 2002 South Korea-Japan World Cup.

The Ministry of Culture, Sports and Tourism chose the new slogan based on public polls that singled out “creativity,” “passion and “harmony” as the three main keywords that can best identify Korea, and listened to opinions from local and foreign experts.

The ministry said while “passion” was the driving force of building today’s Korea from the ashes of the 1950-53 Korean War, “creativity” is a value that the country should pursue to move itself forward to cope with changing demands of the time.

To promote the image, the government will launch a national brand campaign on foreign news media outlets such as CNN and BBC and its overseas missions and relevant organizations, including Korean cultural centers and the Korea Tourism Organization.  [Yonhap]

You can read more at the link, but at least this slogan is not as bad as Seoul’s new slogan.