Another Bewildering Slogan Adopted by Korea to Promote 2018 Winter Olympics

Via a reader tip comes the latest slogan disaster from South Korea, this time from the Pyeongchang 2018 Winter Olympics:

“It’s you, PyeongChang.”

It makes sense grammatically, but what does it mean?

Many foreigners scratched their heads after reading the sentence featuring in an advertisement in major newspapers on Monday meant to promote the nation’s first winter Olympics in the mountain city of PyeongChang in February 2018.

The Gangwon Province government that created the ad said “It’s you, PyeongChang” was intended to promote that every member of the global village, Koreans and non-Koreans alike, has a role to make the event a success.

Yet few seemed to have found the message from it.

“The phrase doesn’t reach me in anyway,” said Celeste Kriel, a South African living in Seoul. “It can be interpreted in so many ways that it’s hard to grasp the message.”

An American teacher in Seoul said, “It sounds like they are really missing PyongChang… Maybe PyongChang is their long lost lover?”

Several other foreigners told The Korea Times that the message “unclear” and bewildering.  [Korea Times]

You can read more at the link, but I wonder how much money they paid for some PR firm to come up with this slogan.  Should have just asked us here at the ROK Drop to come up with slogans.  Does anyone have any slogan suggestions they want to share?