It is going to be interesting to see how much market the new Homeplus Special warehouse store is going to be able to capture in South Korea:
Inside of Home plus Special in Mokdong, southwestern Seoul / Courtesy of Home plus
The second basement of Home plus’ Mokdong branch in southwestern Seoul looked totally different, Wednesday, as the discount store’s space selling groceries has been converted into a warehouse store with capacious shelves piled with boxes.
“As I said in March at a press conference about the business strategy of Home plus, we will unveil Home plus Special today to fulfill our promise to make a store satisfying our customers,” Home plus CEO Lim Il-soon said at a press conference, a day before the opening of Seoul’s first Home plus Special. “We opened Home plus Special stores in Daegu and Busan last month, and they have been well-received by consumers.”
Defining Mokdong as the battlefield of retailers in Korea, she predicted fierce competition with Yangpyung Costco Warehouse and Lotte Vic Market’s Yeongdeungpo branch, which are 1.6 kilometers and 2.7 kilometers from Home plus Special, respectively.
Home plus, however, is confident the new warehouse store will be a success. [Korea Times]
