Korean Brand Becomes the 5th Most Popular Cigarette in America
If you are committed to ruining your lungs THIS cigarettes gives you the option to do it as cheaply as possible:
Two decades after its entry into the United States, local tobacco maker KT&G became the fifth best-selling cigarette company in the country.
The low price of THIS cigarettes, which used to be widely smoked in Korea in the 1990s, is the reason why. In its first month of sales in the United States in December 2017, KT&G sold 1.36 million THIS cigarettes – a figure that skyrocketed to 38.25 million in June 2018. By June 2019, that figure jumped to 200.4 million, almost fivefold from the same month a year earlier.
KT&G is particularly proud considering that the United States, along with China and Indonesia, are major cigarette markets that see fierce competition among some 100 global companies. KT&G’s market share in the United States now stands at fifth, ahead of JTI, or Japan Tobacco International, according to market research firm Euromonitor International.
KT&G attributed its success to its cheap price. Distributed at big-box retailers like Costco and Walmart’s Sam’s Club, THIS cigarettes cost as little as $2.97 per pack. The product is promoted in the United States with the tagline, “Is This price for real?”
Joong Ang Ilbo
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I used to smoke that brand of cancer-sticks in Korea.
What’s funny is that my cancers weren’t caused be cigarettes. One was from “Well, we don’t know, maybe industrial pesticides” and the other from having a prostate that saw frequent use.
I guess THIS is a decent replacement for more expensive ways to wreck your health. I seem to remember them being KRW1200 per pack in the vending machines at LG…
Here in Korea, despite their insane fear of the covid, they all still go outside, stand in tight groups and smoke.