Why South Korea Has Weird Fashion Branding Names
I have seen the Yale, National Geographic, and Discovery apparel in Korea, but never CNN or BBC. Lockheed Martin has got to be the weirdest fashion branding. Has anyone else seen any other weird fashion branding in South Korea?:
On Seoul’s streets today, seeing someone clad in a CNN hoodie, Kodak pants, Yale socks, a Discovery jacket, a National Geographic backpack and a BBC Earth baseball cap may not seem out of the ordinary.
The presence of logos from global non-fashion brands, spanning academia, media and sports, in Korean everyday wear seems to be only growing, now including unexpected entrants like arms manufacturer Lockheed Martin. (…..)
In the case of Yale, its apparel line was launched by the Korean fashion company Words Corporation in 2020 through such a licensing deal. The same goes for the recently launched Lockheed Martin streetwear collections, manufactured by the local firm Doojin Yanghang Corp.
Korea Herald
You can read more at the link, but basically clothing manufacturers license logos from corporations that have brand appeal in South Korea. They find putting them on clothing sells in the Korean market. When it comes to Lockheed Martin they are the manufacturer for both the F-35 and THAAD which explains why they have brand recognition in South Korea.
Yale University socks to be paired with Buddhist centre of learning excellence Dongguk University art supplies?
How quickly the ROK has forgotten Shin Jeong-ah and Byeon Yang-kyoon.
Or is it the bonze mantra: any publicity is good publicity?
Not everything is a success story.
Nobody wanted to buy my FTX wallets, Intel Microsystems Inside underwear, or Thalidomide leggings.
“I like Siemans” didn’t go over too well either.
It wasn’t you spashing ads of the latter on the 여성용바 walls in Gangnam
Osan?Anyone remember the “ARMY” shirts that many young Koreans wore approximately 20 years ago?
That shirt brand looked similar to the 1990’s ARMY physical training uniform shirt.
My most successful marketing campaing was a bearing company.
I didn’t sell much product, but boy did I have a line of interested customers at the last stall in the bus station restroom.