Instagram is Now the Most Used Social Media App in South Korea for Young People
It is kind of surprising that Kakao is not able to dominate the younger social media market in South Korea:
Instagram has emerged as the social media app South Korea’s teens spend the most time on, outpacing KakaoTalk by more than double, data showed Monday.
According to data from mobile marketing and data analysis company IGAWorks, Korea’s smartphone users under 20 spent a total of 94.1 million hours scrolling on Instagram in June, making the app the leading social media platform in popularity for the age group. This figure was nearly double the time they spent on the next most popular app, mobile messenger KakaoTalk, with 48.2 million hours.
Instagram’s popularity is particularly salient in the under-20 age group, given that KakaoTalk is the most used social media app among Korea’s general population.
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