Yoon Supporters Boycotting Brand Endorsers that Supported Impeachment
President Yoon is so unpopular in South Korea I doubt these boycotts by his supporters will have any impact on sales:
Singer and actor IU promotes New Balance’s apparel in this undated photo. Courtesy of E-Land
Political disputes about President Yoon Suk Yeol’s impeachment over his botched martial law declaration have had unexpected impacts on brands endorsed by IU and other celebrities, who supported protests against him, as well as on companies related to his allies.
On Friday, IU’s agency announced that the singer prepaid for food and hand warmers for her fans participating in a candlelight protest for Yoon’s impeachment near the National Assembly in Yeouido, Seoul. After the announcement, Yoon’s supporters began to encourage the boycott of companies who hired her as a spokesmodel, sharing the list of brands.
On the list were New Balance, HiteJinro and Woori Bank.
Although her endorsement agreements with water brand Jeju Samdasoo and Domino’s Pizza have already ended, the names of the brands were also on the list shared by pro-Yoon consumers.
You can read more at the link.
