Burger King Franchises In South Korea Give Out “Dogpper” to Pets

It looks like the start of a new fast food trend could be happening in South Korea:

Food companies are continuing to target customers by appealing to their pets, with Burger King releasing an upgraded edition of its “Dogpper” dog biscuits from Monday.

The hamburger chain had first given out dog treats as a limited edition last year. The product takes its name from the American fast-food corporation’s signature burger, the Whopper, and is flavored with a similar taste and smell. Last May, Burger King held a promotional campaign in which customers who ordered home delivery for a two-week period received the free dog treats. 

During those two weeks, Burger King’s home delivery orders increased by 20 percent, the company said, prompting them to continue the promotional deal in June. 

Joong Ang Ilbo

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