Korean Apparel Industry Sees a “Corona-Boom” Selling Fashionable Masks

GIKorea | April 15, 2020 | Korea-Business | 2 Comments

Not every industry is apparently suffering during the current coronavirus pandemic:

LF’s casual brand Hazzys’ face mask released late last month is fashionable and functional, according to the company. [LF]

Despite the end in sight for the pandemic in Korea, some companies are jumping on the Covid-19 bandwagon, from conglomerates to underwear makers.
They are looking for the corona boom to continue, or to export to where the outbreak is not yet under control.
Some are hoping that outbreak-related products, such as masks, become more permanent accessories in our wardrobes and style will become as important as function.
The trend is especially evident in the apparel industry, which has been struggling as the business has been weak for some time.
LF’s Hazzys in late March released a mask with a replaceable filter.
Joong Ang Ilbo

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