The Reasons Why Kim Jong-un’s Daughter Has Been Featured Heavily in State Propaganda

Bloomberg News takes a crack at explaining why Kim Jong-un’s daughter has been used to heavily in state propaganda over the past year:

The role of Kim’s daughter in state propaganda appears to be showing the public there is another generation waiting to run the family dynasty forged in the Cold War and it will rely on nuclear weapons for its survival. She humanizes Kim as a father, with the possible intent of conveying a message to North Korean parents that supporting an arms program means protecting their children from a U.S. invasion and a loss of the “unique” socialist state forged by the Kim family.

“The preservation of the Kim family rule is, of course, inextricably tied to the country’s weapons program,” said Soo Kim, a former Korea analyst at the Central Intelligence Agency, who now works at U.S.-based management consulting firm LMI. 

She added while the intent may be to soften the image of Kim Jong Un, that could be a hard sell. “The North Korean people are still starving and living under Draconian repression – missiles or not. And unless Kim takes dramatic steps to improve the living conditions of his people and give them true freedom, their perceptions of Kim are unlikely to change fundamentally.”

But that has not stopped North Korea from using the daughter for political purposes. She has appeared 16 times in public over the past year — with 13 of the events related to the military, two for sports and one for the economy, according to information from the South Korean government.

Bloomberg

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