Is US Military Sending Mixed Messages To Troops About Alcohol?

Here is another example of the mixed messages that the US military continues to send to servicemembers:

A handful of Jack Daniel’s-branded gathering places draw whiskey drinkers and other patrons in sports arenas, stadiums like Wrigley Field, even in Dubai International Airport.

You might not expect to see such an establishment inside the gates of an Army base. As of Friday, you’d be wrong.

The Jack Daniels’ Lounge opens that afternoon at Fort Sill, Oklahoma, taking the place of the Lanyard, a bar last renovated during the Reagan administration. [Army Times]

You can read more at the link, but this promotion of Jack Daniel’s goes against the message the Army has been sending to the troops to stop the promotion of alcohol that is a key factor in DUIs and sexual assaults that has caused so much criticism of the military. The 7th Air Force in Korea has launched an anti-alcohol jihad where personnel are banned from drinking their first 30-days in country while other military units have banned alcohol in the barracks. On deployment personnel cannot drink at all. While all these anti-alcohol efforts are going on the DoD is busy
promoting a beer company during the Super Bowl and now a whiskey company in the middle of Ft. Sill.