I guess a slogan making sense in English was not high on the priority list for Seoul’s new slogan to market the city with:
“I.Seoul.You” has been selected as the capital city’s new slogan.
The Seoul Metropolitan Government announced Wednesday that “I.Seoul.You” beat the two other candidates ― “Seoulmate” and “SEOULing” ― to replace its current slogan “Hi Seoul.”
“Seoulmate” won slightly more votes than “I.Seoul.You” in an online poll. However, in an on-the-spot poll held in the evening at Seoul Plaza, all nine experts and 682 out of a total 1,140 citizens voted for “I.Seoul.You,” which beat “Seoulmate” with only 232 votes.
Lee Ha-rin, a Korean student who studies philosophy in college, is the winner of the slogan contest, in which more than 16,000 people participated.
Prof. Kim Yoo-kyung of Hankuk University of Foreign Studies, marketing company Playground CEO Kim Hong-tak and Prof. Seo Kyung-duk of Sungshin Women’s University were among the experts.
“It was very meaningful that Seoul citizens participated in the whole process from making to selecting the new slogan,” Seo said.
Kim Min-ki, who was in charge of the project, said that the new slogan will be used to rebrand the city globally. [Korea Times]
You can read the rest at the link, but many critics have already weighed in on how non-sensical this slogan is. Maybe the Seoul government thinks English gibberish will market well in China to get tourists from there?
For an English slogan for a city this has to be the worst I have heard. Can anyone think of any city with a worse slogan?