I think retired Army officer Steve Tharp makes a fair point to be concerned about an increase in anti-Americanism during the upcoming Winter Olympics. With that said I think the conditions are a bit different this time compared to the 2002 World Cup where this time I think the likelihood of a large increase in anti-Americanism is low:
What is unknown right now is how the Korean populace will react towards the United States and its athletes during the Olympics. In 1988, South Koreans were observed cheering wildly for the Soviet athletes during competitions against the Americans. In 2002, I watched on TV as the South Korean soccer team mimicked a speed skating maneuver in front of the American net after South Korea scored, which brought a very emotional reaction from their fans in the bar where I was watching the game. I found both events disconcerting.
A final factor will be the presence of the North Korean delegation. It has long been my contention that there is a zero-sum game in South Korea when it comes to sentiment for and against the U.S. and North Korea. When pro-North Korean sentiment increases, pro-U.S. sentiment goes down, and the converse is also true. A possible effect of the combined Korean delegation may be that some South Koreans view the U.S. and its athletes in a more negative manner.
I hope my concerns prove unfounded and that we don’t have another spike in anti-Americanism in the coming months. While there is never a good time for a wedge to be driven into the ROK-U.S. alliance, this seems an especially bad time given the current political and security situation. Let’s not repeat history but instead, as they say at the ROK-US Combined Forces Command, “Let’s Go Together!” [Korea Times]
You can read the whole article at the link, but during the World Cup timeframe many Koreans felt differently about North Korea due to the implementation of the Sunshine Policy. So when negative incidents involving Americans happened the ROK media, politicians, and public felt free to inflate their importance and bash the US. The 2002 Armored Vehicle Incident is a perfect example of this; the media published lies, politicians demagogued, and the public relentlessly bashed the US over a tragic traffic accident that USFK was deeply remorseful for.
During this same timeframe the North Koreans deliberately launched an attack that killed six ROK sailors and the media and politicians made excuses while the ROK public paid little notice. This is how strongly the Sunshine Policy altered the ROK public’s perceptions of the US and North Korea.
Since 2002, the Sunshine Policy has been revealed as a sham that gave the Kim regime billions of dollars to help develop their nuclear and ballistic missile programs. Additionally the North Koreans have made many deadly provocations to include sinking a ROK naval ship killing 46 sailors and even shelling a South Korean island with artillery. The change in perceptions of North Korea by the ROK public compared to 2002 is most evident by the relatively cool reception North Korean athletes are receiving that will attend the Winter Olympics.
With all these factors converging at the Winter Olympics I would not be surprised if US athletes receive cheers from the ROK public if they end up competing against a North Korean athlete.