On April Fool’s Day if you are a foreigner or if you are a Korean that can pretend to be a foreigner you can get a discounted movie ticket:
Speak a foreign language and you can get a discount on movie tickets on April Fools’ Day.
Even if you are not a foreigner, you will get a discount if you pretend to be one.
The event will be hosted by CJ CGV, the largest operator of multiplex cinemas, at its outlets.
Discounted tickets will be 8,000 won ($7). [Korea Times]
You can read more at the link, but unsurprisingly the promotion is being met with claims of racism.