Here is a unique soju commercial launched on YouTube featuring rhythmic gymnast Lee Su-rin which has gone viral in Korea:
A video ad for a recently introduced domestic soju Soonhari Chum Churum (meaning “soft, like first” in Korean) is going viral.
The video shows Korean gymnast Lee Su-rin, famous for being look-alike with idol singer Suzy from four-member girl band Miss A, performing her club event using two bottles of the product, introduced by Lotte Chilsung Beverage in March, as her clubs.
The 1:26 minute-long ad, with help of computer graphic effects, shows Lee managing a perfect performance, throwing and catching the bottles in collaboration with other gymnastic techniques. The ad’s fun is added by two TV commentators who slyly mimic real sports commentators and exaggerate their reaction to Lee. [Korea Times]
You can read more at the link or just watch the video below:
https://youtu.be/laRZ1JjVX7U
I could not find out what Lee Su-rin’s age is, but if she is under the age of 24 she is not supposed to be doing alcohol commercials. I wonder if that is why this commercial was released on YouTube as a work around to not be in violation of the new alcohol law?