Definitely not the best marketing strategy for the Oppenheimer movie in Japan:
Sachiko Ishikawa, a YouTube video blogger from Tokyo, talks about the “Barbenheimer” controversy in Japan against a backdrop of the fan poster on Aug. 9, 2023. (Sachiko Ishikawa/YouTube)
When “Barbie,” the live-action movie about a plastic doll, opened Friday in Japan, it did so without “Oppenheimer,” the rival film with which it shared a bill in the United States.
“Oppenheimer,” a biopic about the father of the atomic bomb, has no opening date in Japan, thus far, and Universal Studios has said nothing about the film coming to the only country targeted in anger with atomic weapons.
“Barbie” arrived divorced from its trendy “Barbenheimer” partner, a phenomenon in July in the United States but a cultural faux pas in Japan. (…………..)
Warner Bros.’ official “Barbie” account on X, formerly known as Twitter, re-tweeted a fan-art poster showing Murphy’s Oppenheimer carrying Robbie as Barbie superimposed over a mushroom cloud.
“It’s going to be a summer to remember,” declared the tweet, since deleted.
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