Congratulations to Ms. Lee for her promotion:

Lee Young-hee, who was promoted to president at Samsung Electronics, introduces Samsung Gear S2 smart watch at a showcase event in Berlin in this 2015 file photo. Courtesy of Samsung Electronics

Samsung Electronics appointed the company’s first female president during its annual executive reshuffle, indicating Chairman Lee Jae-yong’s intention to break the glass ceiling at his company.

The tech giant announced on Monday that Vice President Lee Young-hee was promoted to president to lead the global marketing office of the device eXperience (DX) division, which oversees the mobile device and home appliance businesses. She is credited for Samsung using purple, instead of blue, for its marketing campaign.

She also became Samsung Group’s first female president who is not related to late founder Lee Byung-chul. Hotel Shilla President and CEO Lee Boo-jin, the younger sister of the Samsung Electronics chairman, had been the only female president at Korea’s largest conglomerate.

Korea Times

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