Tag: soju

Don't get me wrong. I actually like soju. But "clean and neutral taste" are not words I would ever use to describe soju.

Maybe "a cheap drink that tastes of broken dreams and desperation, but, man, does it get the job done." https://t.co/uFNGaPOkCE

— John Lee (The Korean Foreigner) (@koreanforeigner) April 16, 2019

Transnational unification! Soju leading the way https://t.co/y3VpP0R1pL

— Elizabeth Shim (@GlobalAsianista) August 3, 2016

A customer shops for Lotte Chilsung Beverage Co.’s soju, a distilled beverage made of ethanol and water, at a giant retailer in Seoul on Jan. 4, 2016. Lotte, the maker of one of the top soju brands in the country, raised the price of its soju by an average 5.54 percent starting on the day, following suit of its rival Hite Jinro. With the hike, the factory price of the liquor passed the 1,000 won level per a bottle of 360 milliliters. (Yonhap)

Important item from #DPRK evening news on 5 December; hard liquor & picture frames are in surplus. pic.twitter.com/TgJ3YTUE2s

— Adam Cathcart (@adamcathcart) December 8, 2015

Since the liquor industry has to pay for this payment increase I can understand why they are not happy about it, but restaurants will definitely be making more money by recycling all their bottles:

The Environment Ministry’s decision to raise cash payments for used soju and beer bottles starting next year faces a slew of challenges, including protests from liquor companies, concerns about bottle supplies and worries that prices could rise as a result.

On Sept. 3, the ministry announced a new cash-for-bottles recycling plan, in which liquor makers would pay more for returned, used bottles.

The refunded deposits, as they are called, will rise from 40 won (36 cents) for a 360-mililiter (1.5-cup) soju bottle to 100 won, and from 50 won for 500-mililiter and 600-mililiter beer bottles to 130 won.

A recycling commission that liquor companies pay wholesale and retail distributors, such as restaurants and department stores, or individual brokers who collect empty bottles, will be raised from 16 won to 33 won for soju bottles and from 19 won to 33 won for beer bottles.

The ministry believes the bigger payments for empties will encourage recycling.

Currently, about 85 percent of nearly nine billion bottles used every year are returned to the makers, according to government data. The ministry expects the rate to rise to 95 percent under the new policy.  [Joong Ang Ilbo]

You can read the rest at the link.

Gosorisul is #Jeju's authentic #soju and there is only one family left making it in the traditional way.http://t.co/fu3Wg0pAWz

— The Jeju Weekly (@JejuWeekly) October 16, 2015

Here is a unique soju commercial launched on YouTube featuring rhythmic gymnast Lee Su-rin which has gone viral in Korea:

A video ad for a recently introduced domestic soju Soonhari Chum Churum (meaning “soft, like first” in Korean) is going viral.

The video shows Korean gymnast Lee Su-rin, famous for being look-alike with idol singer Suzy from four-member girl band Miss A, performing her club event using two bottles of the product, introduced by Lotte Chilsung Beverage in March, as her clubs.

The 1:26 minute-long ad, with help of computer graphic effects, shows Lee managing a perfect performance, throwing and catching the bottles in collaboration with other gymnastic techniques. The ad’s fun is added by two TV commentators who slyly mimic real sports commentators and exaggerate their reaction to Lee.  [Korea Times]

You can read more at the link or just watch the video below:

https://youtu.be/laRZ1JjVX7U

I could not find out what Lee Su-rin’s age is, but if she is under the age of 24 she is not supposed to be doing alcohol commercials.  I wonder if that is why this commercial was released on YouTube as a work around to not be in violation of the new alcohol law?